Lucero will be responsible for developing licenses worldwide for NBCUniversal properties including Syfy, the Weather Channel, NBC News, MSNBC, CNBC and classic NBC properties within the NBCU TV catalog.
Rowley will oversee day-to-day television consumer products business for all current and past programming for NBC, USA Network and NBCUniversal television catalogs. Also, Ed Prince has been promoted to vice president, business and legal affairs. Prince, who joined the department in August 2007 as director, will oversee business and legal affairs for the department as well as contract preparation, negotiations and compliance.
“Ed has been an integral part of the growth our department has experienced over the past three years and we look forward to his continued counsel and tapping into his keen business sense,” says Kim Niemi, senior vice president of NBCUniversal Television, DVD, Music and Consumer Products Group. “I am also very pleased to add Chris and Drew, whose focus on sales and product development is essential as we continue to increase our portfolio of shows and expand globally.”