Mind Candy Readies Collectible Moshi Bandz

Mind Candy, the developer and publisher of the children’s online game Moshi Monsters, has launched a new range of collectible wrist bands called Moshi Bandz. The wrist bands take the form of popular Moshi Monsters’characters and come in varying shapes and colors, with some much rarer than others to increase their collectibility.

Following the success of the category in the U.S., Mind Candy is rolling out a high-profile media campaign of TV advertising, print and online marketing, as well as mass sampling as they gear up for launch in the coming weeks. Moshi Bandz are due to launch in October across major retailers and newsagents with Firebox.com set to launch pre-order in the coming days. They are priced at £1.49 for a pack of 10 wristbands with hundreds to collect in the first series.

“Moshi Bandz are a great way for fans to take their favorite monsters with them wherever they go and share the characters with friends and family,” says Michael Acton Smith, chief executive officer at Mind Candy. “This is a really exciting development for us as we bring the virtual world alive with a range of physical products.”

Moshi Monsters currently has 24 million players worldwide.