Mega Brands inked an exclusive partnership with Mind Candy to develop creative toys based on Moshi Monsters.
Mega Brands will develop a full range of Mega Bloks construction sets and innovative 3D Breakthrough puzzles for the global marketplace. Products will hit retail in time for this year's holiday season.
"This is a hugely exciting deal for Moshi Monsters," says Darran Garnham, head of global licensing. Mind Candy. "We’re in the privileged position of partnering with some of the worlds most premium licensees and this is a fine example of that. We look forward to bringing the Mega range to shelf in time for holiday 2011.”
“We’re very excited to enter into a partnership with Mind Candy, the creators of such an engaging and fun online game world,” says Vic Bertrand, chief innovation officer, Mega Brands. “Moshi Monsters has really captured the hearts and imaginations of kids everywhere, and we look forward to bringing this world to life with a full range of toys that will encourage and reward creative expression.”