Thomas Prichard was appointed to president of stationery and activities at Mega Brands, where he will lead the company's initiatives in a broad range of creative products marketed under the Rose Art and Board Dudes brands.
Prichard has more than 20 years of experience in children's products, including with companies such as Crayola, Pixar Animation Studios, LeapFrog Enterprises and Hasbro. Most recently, he was president of Backyard Leisure Holdings, a producer of outdoor play sets.
"Under Tom's leadership, the stationery and activities business will shift its focus to innovation and growth with our full commitment and support," says Marc Bertrand, president and chief executive officer of Mega Brands. "He brings strong business credentials to our company and we look forward to benefiting from his expertise."