Maya the Bee Signs Egmont

Studio 100 and Egmont Kids Meda have teamed up to bring Maya the Bee to publishing in Central and Eastern Europe.

Egmont will develop and release a wide publishing line of story books, activity, audio and novelty books as well as branded magazines based on the new CGI series. The line will be introduced to the local markets when the new series will be launched on television in each territory.

“Maya the Bee” is a classic TV series brought back for new fans by Studio 100. The series will be broadcast on national channels in Central and Eastern Europe in 2013.

“We are very excited to have Egmont on board as Maya publishing partner for Central and Eastern Europe,” says Evy Van Nederkassel, business development manager, Studio 100. “Not only are they market leader in the region, but they share the same enthusiasm and vision for the brand as us. I trust that this will lead to numerous new stories and innovative products. With the help of Egmont, Maya will entertain a whole new generation of children in C.E.E.”