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Marvel Partners with 1928 Jewelry

Marvel Entertainment inked a deal with Jewelm, a division of 1928 Jewelry, for a collection of Super Hero fashion jewelry and novelty items. The collection will be available in spring 2012 at major department stores, as well as specialty and online retail

Marvel Entertainment inked a deal with Jewelm, a division of 1928 Jewelry, for a collection of Super Hero fashion jewelry and novelty items. The collection will be available in spring 2012 at major department stores, as well as specialty and online retailers.

The line includes retro character art and graphics featuring Spider-Man, Thor, Captain America and Iron Man. Products will include costume jewelry and novelty items for men and women including body jewelry, belt buckles, cufflinks, pendants, bracelets, earrings and rings.

“This fashion-forward collection featuring Marvel themed jewelry and novelty items exemplifies strong product differentiation which is essential in today’s competitive market,” says Susan Fields, vice president of global product merchandising, Marvel Entertainment. “Jewelm’s expertise in creating innovative product with widespread appeal complements Marvel’s push towards targeting new consumer segments outside our core audience.”

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