Marvel Entertainment and NYC & Company announced a unique collaboration to produce a collection of co-branded merchandise featuring Super Hero favorites from the Marvel Universe alongside the NYPD, FDNY, New York City Taxi and Limousine Commission and Department of Sanitation.
The collection will feature apparel and accessories with Super Heroes such as Spider-Man, Captain America, Thor, Iron Man and Hulk as well as designs set against some of New York City’s most recognizable landmarks such as the Empire State Building.
The program will include T-shirts by JEM, hats and bags by Bioworld and accessories by Silver Buffalo. Initial products are available now at Toys ‘R’ Us in Times Square. A significant portion of the proceeds from the sale of these products will benefit the New York City Police Foundation and the FDNY Foundation.
“We are always looking to expand in unique and creative ways and feel our partnership with NYC & Company enables both of our brands to reach new audiences,” says Paul Gitter, president of consumer products for North America at Marvel Entertainment. “New York City serves as home to many of the Super Heroes in the Marvel Universe so it’s only natural to team up these characters known of protecting the city from evil villains with the real men and women that keep this great city operating safely.”