In the agreement (extended until 2011), Brunswick will create Marvel Heroes bowling balls, bowling pins, bowling ball bags, T-shirts, jackets, bowling shirts, shoe covers, bowling gloves, towels and trophies. The products are rolling out now at bowling centers, pro shops, direct-to-consumer, catalog and online in the U.S. and Canada.
Brunswick Bowling will also launch a Marvel Heroes Bowling Club, where participants can get access to exclusive merchandise.
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