Marvel, Brunswick Bowling Expand Deal for Equipment

Brunswick Bowling has been granted a deal expansion from Marvel Entertainment to produce character-inspired bowling equipment and accessories.

In the agreement (extended until 2011), Brunswick will create Marvel Heroes bowling balls, bowling pins, bowling ball bags, T-shirts, jackets, bowling shirts, shoe covers, bowling gloves, towels and trophies. The products are rolling out now at bowling centers, pro shops, direct-to-consumer, catalog and online in the U.S. and Canada.

Brunswick Bowling will also launch a Marvel Heroes Bowling Club, where participants can get access to exclusive merchandise.