Management Buys Back Licensed Bedding Firm Character World

The management team at bedding company Character World has bought the business in a deal backed by private equity house RJD Partners and part funded by The Royal Bank of Scotland (RBS), which values the company at £20 million.

The deal sees co-founder and chairman Tommy Schweiger selling his stake of the business, which he founded in 1998, to his sons Danny and Mark, who continue to run the Cheadle-based business.

Licenses include The Simpsons, Spiderman, Thomas the Tank Engine, Noddy, Fifi and the Flowertots, Bob the Builder, SpongeBob SquarePants, Dora the Explorer, and Star Wars, plus High School Musical, Hannah Montana, Cars, Power Rangers, and Disney Princess, Elvis Presley, Peppa Pig, Roary the Racing Car, and designs by award-winning animal portrait photographer Rachael Hale.