Macy's Announces Nicole Ritchie Line

Macy's has announced a collaboration with designer and TV star Nicole Richie for a special collection set to launch in 100 Macy's stores and on macys.com in September.

The collection, Nicole Richie for Impulse, is a continuation of the designer capsule series of Macy’s contemporary fashion Impulse department.

"We are extremely excited to have Nicole Richie design the next capsule for our Impulse designer series," says Jeff Gennette, chief merchandising officer, Macy's. "Not only is she on everyone's best dressed list, but her talent for fashion and design, as well as her charismatic persona resonate with our Impulse customer." 

The Nicole Richie capsule will feature 1970s influenced silhouettes, prints and fabrications and fluid, bohemian garments.

"Macy's is the epitome of American fashion," says Richie. "Its iconic stamp on the world of retail has not only touched the lives of consumers, but has also become a significant part of pop culture. I am thrilled to have this opportunity to work with Macy's and create a collection that channels the individual artist in all of us."