Maclaren Enters Furniture Market, Acquires Netto

Baby buggie and accessories manufacturer Maclaren plans to enter the nursery furniture category after acquiring NettoCollection.

Maclaren has also recently expanded beyond its buggie offerings into travel, personal care and seasonal buggy liner lines. The lifestyle company has previously collaborated with Burberry, Juicy Couture, Kate Spade, Lacoste and others.

"Maclaren looks forward to leveraging our strength and history of success to further expand the Netto product line, to globalize Netto's distribution and to expand the Netto brand into related nursery product categories," says Dan Pennacchio, president of Maclaren U.S.A. "Our dedication to fulfilling the needs of the parenting lifestyle market is our focus as a company. The acquisition of a leading nursery company accelerates our time to market and helps us fulfill our consumers' needs."

Netto's founder David Netto will continue his involvement with the brand.