Roffman will discuss his work with the Star Wars brand, the keys to its longevity and the plans for its future. In addition, he will share his unique insight into what it is like to work with Lucas Licensing and how his team unites three generations of fans.
One of the most successful licensed properties of all time, Star Wars consumer products have sold $23 billion worth of merchandise over the last three decades. The brand consistently ranks with NPD as the top boys’ license across Europe.
"Lucasfilm and Star Wars have had a presence at Brand Licensing Europe for many years so it is a pleasure to be invited to take part in the Licensing Academy ‘Big Interview’ at this year’s show," says Roffman. "I look forward to sharing insights about how Star Wars has continued capturing the imagination of generation after generation of fans."
For more information or to register for the event, please visit: http://www.brandlicensing.eu/licensing-academy/