London Olympics Products Revealed by Spearmark

Spearmark International has unveiled its first London 2012 Olympics products to retail buyers. The official licensee for the games will produce lunchware, tableware and drink bottles.

There will be Olympics, Paralympics, Team GB and Paralympics GB themes and designs, with some of the merchandise featuring the Olympics mascot, Wenlock, and Paralympics mascot, Mandeville. The first products are set to hit shelves at the end of this year.

"As the London 2012 licensing program gathers pace we are experiencing a tremendous amount of interest in available licensing opportunities," says Simon Lilley, head of licensing and retail for the London 2012 Organising Committee. "We are very much looking forward to seeing the range of products they develop."