Licensees Commit to Looney Tunes Active!

Warner Bros. Consumer Products (WBCP) has pulled in support for its Looney Tunes Active! campaign with more than 200 licensees and retailers worldwide on board.

WBCP Europe, Middle East and Africa (WBCP EMEA) have signed a global deal with Adidas, which has created a co-branded kids' apparel and footwear collections and Nestlé Waters, which has renewed its deal in Europe on Nestlé Aquarel plain bottles and has extended the partnership to additional water brands, products and territories.

Global and country-specific marketing initiatives include a European Bugs Bunny on Ice show, a regional Looney Tunes-themed shopping mall tour and a new "Looney Tunes Active!" TV series in France that launches this autumn.

"LT Sportparty," a sports road show running throughout 2008, was held in cities in Germany, Austria and Switzerland. In Italy, Lega Basket is using the Looney Tunes Active! brand for an educational sports program and the Spanish Basketball Federation (FEB) is using the brand in an initiative called Looney Tunes Activasket.  Looney Tunes Active!-branded education packs for schools are being widely distributed, and the brand has also achieved a presence at international basketball matches increasing consumer awareness across the continent.