The License This! international licensing challenge will continue to accept submissions for new property ideas from publishing, new media, TV or design until Friday, Sept. 23.
The panel will review all entries before choosing four properties that will pitch to this year's judges in front of a live audience at the Licensing Academy at Brand Licensing Europe on Thursday, Oct. 20.
This year's License This! panel will be chaired by Andrew Kerr, managing director, Aoh!k Commercial, previously of Classic Media and Ragdoll. Kerr will be by Oliver Dyer, managing director, Skew Studio; Eric Huang, publishing director, media and entertainment, Penguin Group; and Patricia de Wilde, licensing director, Marathon Media and president, F2D2.
"Last year’s finalists have all gone on to achieve licensing success with their brands, so we know that this is a valid and useful platform for emerging properties," says Kerr. "I look forward to reviewing this year’s entries and to helping to celebrate new talent."
Since winning the challenge last year, animaru has created a new website, style guide and a new range of greeting cards. A range of children’s books is currently attracting interest within the publishing trade and discussions are beginning in other key areas.
“We have been really pleased at how animaru has taken shape over the past twelve months and look forward to a successful show," says Noel Hinton, managing director at animaru. "It has been a very exciting time for us since winning License This! last year and we truly believe we are now in a position to attract some major licensees."
The winner will receive a fully furnished stand at Brand Licensing Europe 2012, worth an estimated £4,500, so that the new property can be brought back to market next year.