Newly formed Legends 10 inked a deal to represent Pele. The agency exclusively represents the soccer player globally for branding, endorsement, licensing and appearances.
Legends 10 plans to broker deals in preparation the 2013 FIFA Confederations Cup, 2014 FIFA World Cup and 2016 Summer Olympics, which will be taking place in Pele's home country of Brazil.
"The timing of this consolidation of rights and representation is critical," says Terry Byrne, spokesman, Legends 10. "Clearly the interest in working and associating with Brazil's greatest sports star and goodwill ambassador will be at a premium over this period, and we are thrilled that Legends 10 has been selected to lead these efforts."
"I have complete trust in Legends 10, that they will protect my legacy today and for future generations to come," says Pele. "My goal is to keep motivating and inspiring people, while also making positive contributions to the world through various social causes. Legends 10 understands my vision completely and we will be working on some really beautiful projects together."