“The LBX project in Japan is a perfect example of how Dentsu Entertainment USA’s strategy functions in Western markets,” says Yuma Sakata, president and chief executive officer, Dentsu Entertainment USA. “The LBX content in Japan was creative and relevant for the audience, and the coordinated launch by multiple partners was perfectly executed. Here in the Americas, as we begin our work with ‘Western’ talent and licensing partners, we have every indication that LBX will receive the same enthusiastic reception.”
The LBX robots are often personalized by both the characters in the animation series, and by present day, real-life children who are fans of the property. In Japan, LBX has demonstrated ratings success since it first launched on TV Tokyo in March, and was quickly followed by a successful video game
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