"LazyTown" Takes Israel by Storm

LazyTown Entertainment has signed its first three licensing agreements in Israel. "LazyTown's" agent BLI has inked deals with Fiesta Toys & Costume Design, Abraham & Moshe Rodriguez, and Kuku Accessories for costumes, puzzles, trampolines, tents and scooters, as well as hair and body products for kids for the Israeli and Palestinian market.

"LazyTown" has also signed television deals in New Zealand and Slovenia and a video-on-demand deal in Iceland.

Nickelodeon New Zealand has renewed and expanded a previous agreement to include the two first seasons of the show, while ProPlus in Slovenia has obtained the rights for the two first seasons, to be shown on PopTV and Kanal-A.

The VOD agreement is with Icelandic telephone company Siminn for all 53 "LazyTown" episodes.