Kohl's added to its roster of licensed brands by signing a long term agreement with R&R Apparel Company, a wholly owned subsidiary of VF Corporation. The retailer will carry all Rock & Republic merchandise exclusively in the U.S.
The line will hit stores next spring, and will include men’s and women’s apparel and footwear. The offering may expand into children’s, accessories and home over time.
The Rock & Republic license with Kohl’s represents the first partnership for VF’s recently formed Retail Licensed Brands Group. The agreement builds on Kohl’s private and exclusive brand strategy, which accounted for 48 percent of the company’s total sales last year.
“We are pleased to partner with VF Corporation to bring the Rock & Republic brand, a contemporary lifestyle collection known for its quality and style, exclusively to Kohl’s,” says Kevin Mansell, Kohl’s chairman, president and chief executive officer. “Building on Kohl’s successful exclusive and private brand strategy, the addition of the Rock & Republic brand delivers on our commitment to offer world-class brands at an incredible value and continues to differentiate Kohl’s in the marketplace.”