WWE will support the partnership by creating a microsite on WWE.com, which will include sweepstakes and exclusive offers; featuring ads in WWE Magazine and WWE event programs; and providing in-store appearances by WWE Superstars and Divas.
As the exclusive presenting sponsor of WWE’s “Live Tour,” Kmart will be incorporated into all marketing materials, tickets and digital platforms. The partnership also includes in-program exposure, commercials during WWE’s “Monday Night Raw” on USA Network and “Friday Night SmackDown” on Syfy.
“Kmart is excited to expand its relationship with WWE,” says Mark Snyder, chief marketing officer at Kmart. “This partnership will allow our customers to engage with an exciting entertainment brand and enjoy exclusive offers and promotions throughout the year.”
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