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Joester Loria to Rep Eric Carle

The Joester Loria Group inked a deal with Eric Carle to represent The World of Eric Carle licensing program. The agency will staff a satellite office at the Eric Carle Studio in Northampton, Mass. to oversee the program.The Joester Loria Group will expand

The Joester Loria Group will expand the program, which also features Carle’s The Very Hungry Caterpillar, in the U.S., Japan, the U.K., Australia and Europe. Key merchandising categories include infant and toddler toys, apparel, feeding, home products and teacher’s materials and supplies. Additionally, The Joester Loria Group plans to launch lifestyle products for adults including museum quality gifts, home décor, apparel, loungewear and accessories.

"We are delighted to be working with The Joester Loria Group and are confident that their global retail, marketing and consumer products expertise will enhance the worldwide success of The World of Eric Carle licensing," says Jack Fortier, chief executive officer for Eric Carle.

"Eric’s vibrant and distinctive graphic style is timeless and instantly recognizable by tens of millions of consumers worldwide," says Debra Joester, president and chief executive officer of The Joester Loria Group. "We look forward to working with the Eric Carle Studio to develop a dynamic global consumer products program focused on beautiful, quality products that will delight his many fans."

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