“Since 2005 licensing business in Mexico has changed a lot, many new brands appeared in our market and competition is hard,” says Patricia Murakami, director of Unión Internacional. “Character licenses like Sugar & Babe are a new option for licensing not only because they are focused on a new target - teenagers - but because they are not tied up to a TV schedule. Sugar & Babe may last in the consumers mind for a long time as well as prevail as a new fashion.”
Launched in Japan in 2007, Sugar & Babe brand products include stationery, apparel, bags, backpacks, mobile content and footwear in countries such as Brazil, Japan, South Korea, France, Portugal, Spain and Russia.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.