iTVX, Rentrak Team for TV Metrics

Media analytics companies Rentrak and iTVX have teamed up to provide brands and programmers with combined measurements that will give a more complete picture of the effectiveness of brand placement campaigns on television.iTVX will use Rentrak’s TV

April 6, 2018

iTVX, Rentrak Team for TV Metrics
itvx.jpg

Media analytics companies Rentrak and iTVX have teamed up to provide brands and programmers with combined measurements that will give a more complete picture of the effectiveness of brand placement campaigns on television.

iTVX will use Rentrak’s TV audience metrics (measuring demographic and viewing information) to give clients exact information about the number and kind of viewers who saw their product placement during a telecast.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.