Salt Life, a lifestyle beach brand, has selected IMG Sports Licensing, a division of IMG Worldwide, to exclusively manage its merchandise program worldwide.
IMG will target categories in lifestyle and performance apparel, swimwear, headwear, decals, sunglasses and watches, beach accessories, bath and beauty products and consumables. The deal also grants IMG catalog, e-commerce and retail store rights.
"Salt Life is an authentic, inspirational, lifestyle, and cause-related brand with widespread appeal and we are excited to represent its licensing program," says Maureen Broughton Murrah, vice president of IMG Sports Licensing. "Salt Life is the perfect representation of all things the beach lifestyle offers, and we want to maximize that experience for consumers through new and exciting programs."
Salt Life launched in 2003 in Jacksonville Beach, Fla., and quickly transitioned from vehicle decals to apparel and more, distributed in more than 300 sporting goods, department stores and specialty outlets.