The updated app, developed by PlayFirst, showcases an Emeril Lagasse avatar and allows players to interact with virtual representations from Emeril's cookware and kitchen electrics lines. Users can instantly purchase the products directly from HSN's e-commerce site without leaving the app.
"Cooking is so popular today because it's the perfect mix of food and fun," says Lagasse. "I'm excited to partner with HSN to set up shop on Cooking Dash so viewers can cook along with me in the studio and try their hand at running their own restaurant. If you love cooking then you'll absolutely love this new feature."
"HSN recognizes that gaming, shopping and sharing are three of the most popular activities across mobile and digital platforms," says Jill Braff, executive vice-president of digital commerce for HSN." Mobile continues to be HSN's fastest growing channel and this partnership with PlayFirst and Emeril helps us bring together content and commerce in a fun and innovative way."