HIT Signs Australian Toy Partner

The new Fireman Sam toy range includes play sets, vehicles and figurines and will hit shelves in Toys 'R' Us stores this week followed by Big W in October. The new Bob the Builder toy range will be available Jan. 1.

"We’re delighted to see two of HIT’s most popular pre-school brands experiencing such fantastic success in Australia," says Jon Owen, senior vice president, HIT Brands-Global at HIT Entertainment. "Sam and Bob have not only enjoyed strong ratings on ABC for Kids, but now, with Big Balloon as Australian toy licensee, we are confident the toy range from Character Options is going to be equally well received by fans.”