HIT Entertainment Deal to Expand Distribution

HIT Entertainment tapped thePlatform, a “white-label” broadband publishing company to manage the back-end video platform for brand specific Web channels and the syndication of its children’s videos to other destination Web sites in multiple countries around the world. thePlatform launched video on the Thomas & Friends site in the United States in late October and saw more than 3 million streams in the first two weeks. The rollout of video on other sites such as Angelina Ballerina, Barney, Bob the Builder, and Fireman Sam will continue through 2008. In addition, thePlatform will manage and publish online video for other HIT Entertainment properties such as Guinness World Records.