HIT Entertainment signed a deal with Ontel Products Corporation and CJ Products to create Thomas the Tank Engine-inspired Pillow Pets, which are a stuffed plush toy with the functionality of a full-size pillow.
The Thomas Pillow Pets will hit the U.S. and Canada stores this year. Thomas & Friends is the first licensed property that the companies have signed for Pillow Pets.
“Since emerging in the marketplace, Pillow Pets have been immensely popular with kids of all ages, and pairing this unique product with Thomas & Friends, the number one preschool license, is a natural fit,” says Gabriela Arenas, vice president of U.S. Consumer Products for the Thomas Division of HIT Entertainment. “Children and families have long adored Thomas & Friends on screen, in books, through toys and beyond. Now, little engineers can play with their Thomas-inspired Pillow Pets during the day and take him along to sleep at night with this fun new product.”