Twenty Heston Blumenthal items will go on sale later this year, including vanilla mayonnaise and beef and kelp pie, as well as store-cupboard ingredients, bakery goods and puddings. Prices will range from £3 ($4.50) to more than £10 ($15), making it Waitrose's most expensive line of packaged food.
"These are not packets of food I am putting my name to, these are my recipes with Waitrose, recipes I created," says Blumenthal, who already appears in advertisements for Waitrose.
"This brand is a natural progression of our relationship and we know that our customers will love to cook with Heston's range," says Rupert Thomas, marketing director for Waitrose.
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