Henson Inks Pajanimals Deals

The Jim Henson Company has finalized deals for its preschool brand Pajanimals in key categories including home entertainment and apparel. Products support the television series, currently airing exclusively in the U.S. on Sprout.

NCircle Entertainment has expanded its home entertainment deal to include Pajanimals DVDs featuring full episodes, which will hit shelves in May 2012. SaraMax Apparel Group will create sleepwear, featuring the Pajanimals characters Sweetpea Sue, Squacky, CowBella and Apollo, available in fall. 

StarBound Entertainment has created parade balloons featuring the Pajanimals characters; California Costumes will be developing toddler Halloween costumes, available at retail in fall; and LightHeaded Beds will produce illuminated graphic children’s headboards available this spring.

"Pajanimals has already developed a loyal and enthusiastic fan base among parents and their young children, and now those fans will be able to enjoy interacting with their favorite characters on a new level," says Melissa Segal, senior vice president, global consumer products, The Jim Henson Company. "Our continued relationship with NCircle, as well as collaborating with our new partners, will enable us to deliver products across key categories with which parents and kids will identify."