HBO is set to develop Sex and the City-branded products in key Asian markets, including Japan, South Korea, China, Hong Kong and Taiwan.
IMG Worldwide has been appointed to lead the licensing efforts in the territories with a focus on lifestyle products, including apparel, accessories and home textiles.
HBO's Sex and the City program launched in Europe, Australia and the Americas in late 2008. Other upcoming brands for HBO include Boardwalk Empire and Games of Thrones.
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