Hasbro Unveils TF3 Crew Apparel

The exclusive collection, created by New Era, Oakley, Zazzle and Red Monkey Designs, was showcased yesterday in New Era’s flagship SoHo store.

Products include caps by New Era, 3D sunglasses by Oakley, cuffs, belt buckles and watches by Red Monkey Designs, and tees, computer cases and other products by Zazzle featuring Transformers artwork by Les Schettkoe.

“Our Crew series offers consumers a chance to feel like a member of the Transformers production team, with hip and edgy product inspired by the film as well as the movie makers’ on-set gear," says Simon Waters, senior vice president of global brand licensing and publishing at Hasbro. “New Era is a premium lifestyle brand and we’re thrilled to be able to launch the TF3 Crew series at their SoHo store.”