Hasbro Partners with Sesame Workshop

Hasbro’s Playskool announced its partnership with Sesame Workshop with the launch a dazzling line of all new toys and games featuring favorite “Sesame Street” characters including Cookie Monster, Abby Cadabby and Elmo.

The first product, an interactive plush called “Let’s Rock Elmo,” will hit stores this fall. The Elmo plush includes three instruments and six on-board songs. Kids can play along with the toy using a “Let’s Rock” guitar, keyboard or microphone, which are sold separately.

“Playskool has done a wonderful job bringing our characters to life in toys which both educate and entertain young children,” says Sherrie Westin, executive vice president and chief marketing officer of Sesame Workshop. “The new Sesame Street collection from Playskool is a great expression of all that parents and young children love about Sesame Street.”

Other products in the Sesame Street/Playskool line include Count ‘n Crunch Cookie Monster, Sesame Street Playset, Sesame Street Elmo’s Find & Learn Alphabet Blocks, Oscar the Grouch Shape Sorter and Aby Cadabby’s Color Wand.

“We are really excited to be able to bring Sesame Street’s great cast of characters to life for a whole new generation of kids to enjoy,” says Jerry Perez, general manager of Playskool. “Our goal with ‘Let’s Rock Elmo’ was to create the most interactive Elmo ever and take his special bond with kids to the next level of engagement.”