GreenLight the licensing, talent negotiation and rights representation consultancy, worked with games producer Ubisoft to license the names, posters and logos to hit Broadway musicals featured in Ubisoft's new game Dance On Broadway.
GreenLight assisted Ubisoft to secure popular Broadway brands such as "Fame: The Musical," "Hair" and Richard O'Brien's "Rocky Horror Show" from their rights holders. Dance On Broadway is available on Nintendo Wii and was released June 15 in North America and July 2 in Europe.
"Broadway and its music has never before been tapped for its gaming potential to this extent, despite the huge appeal hit shows have with audiences of all ages and backgrounds," says Didier Lord, worldwide music director at Ubisoft. "By working with GreenLight from the very beginning of the process, we were able to identify the right titles and successfully secure worldwide rights to use the names, posters and logos associated with some of the most beloved musicals of all time—to bring the fun and atmosphere of Broadway to people's front rooms."