Grateful Dead Add Snowboards

The boards made their trade debut at the annual SIA Snow Show in Denver, Colorado; and will be available for consumers in August.

“Burton is arguably the best in the snowboard business and we are thrilled to partner with them on the Grateful Dead brand,” says Sara Nemerov, senior vice president of consumer products and brand licensing at Rhino Entertainment. “It’s amazing to see two creative brand visions come together to create a fabulous product which will look amazing on the slopes.”