Gap Plans E-Commerce Expansion Overseas

By the year's end, Gap will have increased its online shopping availability in 65 countries. Most recently, the retailer opened international shipping on its e-commerce site to Australia, Brazil and Mexico.

The e-commerce growth initiative includes online shopping options for Old Navy outside of North America for the first time, as well as items shipped from Gap, Banana Republic, Old Navy, Piperlime and Athleta sites outside of the U.S.

"Online is an efficient way to reach new international customers and test the waters for our brands," says Toby Lenk, president of Gap Inc. Direct, the company's e-commerce division. "We've put together an aggressive program to grow our e-commerce business from one country to 65 countries this year while continuing to make the shopping experience easier and more convenient. We believe that the technology has evolved to the point where we can meet international demand and deliver an outstanding experience."

Gap has partnered with FiftyOne to facilitate online sales to international shoppers.