GQ magazine, a Condé Nast Publication, has partnered with Gap for a limited edition collection from the winners of the sixth annual Best New Menswear Designers in America, a competition juried by its editorial staff.
As part of the program, all the designers will be featured in the April issue of GQ and given an opportunity to work with Gap to create a collection. Approved collections will be available in Gap stores this fall. Individual pieces will also be featured in the October issue of GQ.
Established in 2007, the project was created to bring attention to up-and-coming American menswear designers.
This year's winners include Johan Lindeberg’s BLK DNM; Ian Velardi; Mark McNairy New Amsterdam; Ovadia & Sons by Shimon and Ariel Ovadia; Saturdays by Morgan Collett, Josh Rosen and Colin Tunstall; and Todd Snyder.
“GQ is the style authority for men’s fashion, and we’re excited to partner with them to give these six designers the opportunity to create a capsule collection that will put a new spin on iconic menswear pieces,” says Mark Breitbard, head of merchandising, Gap North America. “Men trust us to bring them the best in casual American style, and these emerging designers will bring their unique points of view and innovative ideas to our fall collection.”