Fox Lines Up Toy Deals for Avatar, Dragonball and More

Twentieth Century Fox Licensing and Merchandising (Fox L&M) has selected Mattel as master toy licensee for a full line of action figures and vehicles based on James Cameron's upcoming film Avatar, as well as Bandai America for Dragonball: Evolution.Ma

April 6, 2018

Twentieth Century Fox Licensing and Merchandising (Fox L&M) has selected Mattel as master toy licensee for a full line of action figures and vehicles based on James Cameron's upcoming film

Avatar

, as well as Bandai America for

Dragonball: Evolution

.

Mattel's

Avatar

toy line of heroes, creatures and vehicles is expected to arrive at U.S. retailers in October, months before the film's release in December. The toys will also come with a 3-D Web tag, where fans can unlock other special online features tied to the product. Epic-adventure film

Avatar

stars Sam Worthington, Zoe Saldana and Sigourney Weaver.

Bandai America's Dragonball action figures will hit stores in April to coincide with the release of

Dragonball: Evolution

. The line will include seven 4" action figures based on the main characters from the film and 6" ripcord-activated figures.

"The introduction of

Dragonball: Evolution

is the next installment to an amazingly successful franchise that boasts more than $4 billion in related merchandise

sales," says Elie Dekel, executive vice president of licensing and merchandising for Fox L&M. "We know that fans both old and new will be looking for ways to interact with the property and Bandai America has created a great program to satisfy their hunger."

Dragonball: Evolution

premieres on April 8 and stars Justin Chatwin (

War of the Worlds

), Emmy Rossum (

Phantom of the Opera

), Eriko Tamura ("Heroes") and others. The Dragonball franchise began as a manga series by artist Akira Toriyama in 1984 and has since grown its merchandise into other graphic novels, comic books, video games and toys.

Meanwhile, Fox L&M has also announced other major toy deals, including:

  • Scene It? Simpsons The DVD Game from Mattel, in celebration of the TV series' 20th anniversary
    • Family Guy Trivial Pursuit and 24 Clue Edition from USAopoly
      • Night at the Museum: Battle of the Smithsonian glow-in-the-dark flashlights and Albert Einstein bobbleheads from Excalibur Electronics
        • Ice Age: Dawn of the Dinosaurs plush Beanie Babies from TY and a 3-D View Master from Fisher-Price

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