Fox Expands Halo’s Merchandising Program

Twentieth Century Fox Licensing and Merchandising, licensing agent for hot video game property, Halo, revealed its new line-up of action figures, die-casts, replicas, and more through its partners at Toy Fair 2008.

Headlining Halo’s toy program is the action figure and die-cast vehicle line from McFarlane Toys. In addition, Master Replicas unveiled never before seen six-inch die-cast vehicles, along with FX plasma swords that feature lights and sound, and scaled helmet replicas. Japanese company Kotobukiya showcased new vinyl sculpts of Master Chief and Cortana.

Additional licensees signed on include Gentle Giant (mini-busts, Master Chief 12-inch figures, Kubricks block figures); Rubies Costume Co. (Halloween costumes); Topps (trading cards); Weta Studios (collectibles and dioramas); WizKids (collectible miniature game); and Jasman Toys (laser command single and dual weapon sets).

“Halo has transcended the video game world and become a true entertainment franchise,” says Michael Peikoff, senior vice president, U.S. licensing for Fox Licensing & Merchandising. “The breathtaking imagery and story behind the series will fuel an extensive merchandising program that will be rooted in toys, collectibles, and replicas certain to satisfy and exceed expectations for this discerning fan base, as revealed at this year’s show.”