Leveraged Marketing Corporation of America will now represent Forbes Media as its trademark licensing agency.
LMCA will look to grow the Forbes brand into new categories and geographic markets, and manage and evaluate global licensing opportunities.
"Our licensing initiative is aligned with our overall goal to focus on new brand extensions, business development partnerships and new business models,” says Michael Perlis, president and chief executive officer, Forbes. “As we continue to deliver the quality of the world’s most celebrated financial publishing brand to our readers and enhance our company’s position as the leading voice of the global business community.”
“Forbes is one of the largest and most trusted business media brands in the world,” says Allan Feldman, president and chief executive officer, LMCA. “LMCA is very excited to be working with Forbes. We believe some of the most successful and innovative companies in the world will be interested in partnering with them. With their existing reach of over 40 million business people across print, digital, TV and mobile assets each month, this is a very logical step for Forbes.”