Fluid World has been appointed to represent the Chupa Chups brand in the U.K. and Ireland. Fluid World will manage all licensing for the brand, as well as public relations and marketing for Chupa Chups consumer products.
Targeting a core teenage audience, the Chupa Chups product lines will include fashion apparel and accessories, beauty, gift, homewares and stationery. An extensive collection of artwork exists, including the iconic Chupa Chups logo designed by artist Salvador Dalí in 1969.
“Fluid World has shown a true understanding of how to apply iconic brands to products that consumers want to own,” says Christine Cool, senior brand manager licensing at Chupa Chups. “We are absolutely confident that the Fluid World team will strike the balance between respecting the heritage of the Chupa Chups brand while developing a commercially viable product range.”