Character will use themes from new “Peppa Pig” episodes as inspiration for new plush toys, plastic play sets, figures and vehicles. Key lines this year include the World of Peppa play set, which is anticipated to be a holiday best seller in the U.K. Peppa’s Treehouse play set is predicted to be a key sales driver next year.
“We are delighted to announce the renewal of our contract with Character who have been an outstanding Peppa Pig licensee since 2004," says Hannah Mungo, head of U.K. licensing for Entertainment One. "Character has been instrumental in helping us to build Peppa selling over 8 million units across 100 different product lines and in 2010 leading the way for Peppa to scoop the title of the UK’s No. 1 preschool property based upon toy sales.”