Egmont Magazines Launches New Cars Magazine

Egmont is World of Cars for 4 to 7-year-old boys this week. The collectable magazine themed around the Disney/Pixar movie Cars, features comic strips, games, puzzles and activities for boys.

The magazine has an educational aspect as it is positioned as a humorous and challenging read for Key Stage One boys.

The editorial content of the magazine will profile popular characters from the movie, as well as previewing new characters from the extended World of Cars brand.
The launch issue is cover-mounted with a branded stationary set and each issue will feature a set of collectable cards to encourage repeat purchase.