April 6, 2018
Under the terms of the agreement, Tandy Brands will have rights to produce tools, handheld lighting, hydration packs, drink ware and other personal accessories.
Eddie Bauer expects to drive incremental distribution in a number of wholesale channels, and for Eddie Bauer's 353 stores retail store locations and direct-to-consumer businesses.
"The Eddie Bauer brand is a leading lifestyle brand that represents outstanding quality, value and innovation, characteristics which are also hallmarks of our gifts category," says Rod McGeachy, chairman and president and chief executive officer. "This new license agreement is a significant win for Tandy Brands, and will accelerate our strategic turnaround by expanding our portfolio of top-tier brands and diversifying our retail partnerships."
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like
Loading..
Report
Loading..
