DreamWorks Animation and Gaylord Entertainment unveiled a strategic alliance to expand Gaylord Hotels’ family-friendly leisure offerings to feature characters from DreamWorks properties including Shrek, Kung Fu Panda and Madagascar.
Vacation packages featuring the “DreamWorks Experience at Gaylord Hotels” go on sale in July. The experiences will launch in all four resorts in November to support Gaylord’s Christmas programs.
“Gaylord Entertainment has displayed an incredible commitment to creativity and high-quality family entertainment, making each of their world-class U.S. resorts an ideal destination for the DreamWorks Animation brand,” says
Jeffrey Katzenberg, chief executive officer of DreamWorks Animation. “We look forward to bringing to life the characters, stories and worlds featured in our film franchises in new and innovative ways throughout the Gaylord Hotel guest experience starting this year.”
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