DreamWorks Inks Gaylord Hotel Deal

DreamWorks Animation and Gaylord Entertainment unveiled a strategic alliance to expand Gaylord Hotels’ family-friendly leisure offerings to feature characters from DreamWorks properties including Shrek, Kung Fu Panda and Madagascar.

Under the agreement, Gaylord will offer leisure experiences for its guests featuring DreamWorks Animation characters at all Gaylord properties. The live interactive experiences will include character breakfasts, Christmas events, poolside activities, food and beverage offerings, birthday parties, festive parades, merchandise and various entertainment.

Vacation packages featuring the “DreamWorks Experience at Gaylord Hotels” go on sale in July. The experiences will launch in all four resorts in November to support Gaylord’s Christmas programs.

“Gaylord Entertainment has displayed an incredible commitment to creativity and high-quality family entertainment, making each of their world-class U.S. resorts an ideal destination for the DreamWorks Animation brand,” says Jeffrey Katzenberg, chief executive officer of DreamWorks Animation. “We look forward to bringing to life the characters, stories and worlds featured in our film franchises in new and innovative ways throughout the Gaylord Hotel guest experience starting this year.”