DreamWorks Bids for Classic Media

DreamWorks Animation is in talks to buy Classic Media, according to The New York Times (referencing an anonymous source close to the deal).

The animation studio has reportedly offered $150 million, much more than other bidders have offered up.

The Classic Media portfolio includes Casper the Friendly Ghost, Where’s Waldo, Lassie, The Lone Ranger and He-Man. Classic Media also owns Big Idea Entertainment, producer of VeggieTales.

Neither company has made official comments about deal.