Disney Taps Tomy for Pooh Toys

The new collection will complement Tomy’s already hugely successful Winnie the Pooh nursery products. Aimed at children aged 3 and under, the line was developed in Europe and includes 16 new products from core nursery lines such as rattles, light shows, play sets and plush.

Edward Catchpole, senior vice president of toys and stationery at The Walt Disney Company for Europe, the Middle East and the Americas, says: “Disney is delighted to collaborate with Tomy who hold a global track record for creating compelling play features. We look forward to working with Tomy to develop and market this range of Winnie the Pooh products that are expected to truly capture the essence of the brand and connect with our core consumers."