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Disney Signs Greenbox for China

Disney Consumer Products signed Chinese company Greenbox to make branded children’s clothing lines for the Chinese market. The clothing lines are now available on the Greenbox website, as well as through third party channels including Taobao.Chinese

Chinese consumers can purchase Disney-inspired children’s clothing featuring Mickey Mouse, Winnie the Pooh and Disney Princess designed by Greenbox.

“Greenbox is honored to collaborate with Disney to offer our customers the chance to experience the most popular Disney brands with Greenbox designed apparel,” says Wu Fangfang, chief executive officer of Greenbox. “This new agreement with Disney validates our unique brand position and tremendous growth potential and we look forward to working with Disney on future products and clothing lines.”

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