Developed in collaboration between Disney Consumer Products and Disney Mobile, the Appmates toy line features miniature Disney·Pixar
vehicles with sensors on the base of each toy that are recognized by an app with no cable or Bluetooth connection required.
Created in collaboration with Spin Master, the toys launch Oct. 1 at national retailers, Apple Store and Disney Store with vehicle two-packs featuring four characters including Lightning McQueen, Tow Mater, Finn McMissile, and Holley Shiftwell. Two additional characters, Francesco Bernoulli and Shu Todoroki, will launch in November exclusively through Apple Store.
Appmates app from the iTunes app store will be available in mid-October.
"We have cracked the technology code in changing the way kids play with their toys," says Sunny Lauridsen, director of digital toys for DCP.
"We believe iPad is becoming a critical canvas for the next generation of storytelling, and with Appmates we're bringing Disney characters to life in a way never previously imagined," says Bart Decrem, general manager of Disney Mobile.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.