Designer Lingerie Brand Janet Reger Joins Beanstalk Portfolio

The Janet Reger lingerie brand has signed with The Beanstalk Group to extend its brand into a variety of lifestyle categories, including health and beauty, loungewear, plus-size lingerie and resortwear.

"We are so excited to be working with Beanstalk to strategically extend the Janet Reger lifestyle brand into inspiring new areas," says Aliza Reger, chief executive officer of Janet Reger. "The brand evokes a feeling of romanticism and indulgence and I look forward to building on the existing brand presence to capture new audiences and markets."

The existing licensing program covers watches, eyewear and bed linen. The core lingerie collection itself sells in top-end boutiques and department stores throughout the U.K., Europe and the Middle East.

In addition, the diffusion line Reger by Janet Reger is part of the Designers at Debenhams program.